Confessions of a real estate writer: Why those ads are so terrible – NEWS.com.au


NEWS.com.au

Confessions of a real estate writer: Why those ads are so terrible
NEWS.com.au
Real estate agents want sentences packed with too many adjectives and they want us to repeat the same idea over and over again, in subtly different ways. And they want it all shoehorned in to the opening paragraph. They call this ingenious writing

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