Traditional home tours are becoming obsolete. Real estate agents are using movies to sell mansions – Los Angeles Times


Los Angeles Times

Traditional home tours are becoming obsolete. Real estate agents are using movies to sell mansions
Los Angeles Times
It's a real estate advertisement — uploaded to Vimeo — for an $8.5-million, 1.5-acre compound in Encino. Successfully marketing a mansion now requires much more than panning shots from an iPhone or even expensive videos shot by drone. Real estate …

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